“When designing our new website I found myself lost for words when it came to describing the business. I was unsure what our tone of voice should be, or what language to use to appeal to our target demographic.
Sophie did an overview of the market, showed me where my business sat within that and how to speak effectively to my client base. Some things are better left to the experts and Sophie is certainly one.”
ALBERT OLIVER Founder, One Hundred Lifestyle
Effective copy should tell your story your way, such that it aligns what you’re offering with what your audience want.
All good writers will winkle out what’s special about you and express it well.
I add value with my strategic background. I understand how branding works and how to make it work for you, so that you stand out (for the right reasons).
At any point on your journey to presenting your best self, I can leap in.
Your current site might need titivation: I’ve freshened up the profile of a headhunter, sung the services of a stylist, tinkered with wooden toys.
Or, if you’re starting from scratch, I’ve designed an easy-peasy-tried-and-tested path to success: you do a brain dump about your business, I snoop around the market, sculpt a brand identity, and translate it into finely-attuned content.
Concierge companies, travel specialists, photographers and builders have all enjoyed taking this dump.
No time for blogging, bragging, or drafting a neat-and-tidy marketing calendar?
I offer a jazz hands menu of on and off-line marketing comms and social media support, too- all of it budget-friendly.
DROP ME A LINE, for a no-obligation chat.
CASE STUDY: Various
Web content is like any other: it should be written with the reader’s ears in mind, rather than the speaker’s enthusiasm.
I picture what the visitor will find most appealing/ relevant/ interesting about the subject on the page, then express it using the least amount of (cherry-picked) words, putting the commas (mostly) in the right places.
It isn’t hard, and commas are debatable.
But do it for yourself, and you can get shy, woolly, or excitable, while your public mosey on.
Sophie Stout 