In-house Copywriting

Sophie worked flexibly, intuitively, and incredibly efficiently for our start-up.

She was responsible for developing the brand voice and copy style that worked for our target audience and which persisted through the life of the business. She also produced exactly the nature, style, and quantity of copy that we needed, which ranged from product descriptions (needed daily in high volume), to promotional copy about the brands we presented, to copy for company marketing materials.” 

Rachel Oxburgh, C.E.O Casabu


Writing for a brand is a feat of impersonation.

It’s about multi-tasking with consistency and vigour, in someone else’s skin.

Pick me!

If you’re a start-up, I can help you discover your tone of voice and carry it through all your communication channels.

Or, if you’re an established company looking for a re-boot, I can audit and tighten your guidelines to ensure what flows out of them feels like painting by numbers.

Or, if the person who normally paints your numbers beautifully is temporarily away from their desk, I can step in to cover for them.

GET IN TOUCH to discuss your requirements.



Casabu was a cheery flash-sales website offering incredible deals on amazing brands for Mums, kids and babies.

They needed a strong company identity to hit the ground running across all comms, from mailers to web copy via promotional offers.

At the same time, it was important to capture the spirit of the brands they were curating and to deliver a high turnover of product copy to support them.

Sales copy reconciles details with dreams- the tiny particulars that add up to the far greater sum.


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