About Me

My expertise is a game of two halves:

  1. How To Sell Things (Strategy)
  2. How To Sell Things (Writing)


  • Kick off in Top 10 advertising agency account management: best training in the biz, midwifing class-defining campaigns
  • Multi-faceted experience in independent childrenswear retail: buying, financial forecasting, marketing, promotions, pricing, stock management, store display, customer service, trade fairs. Alongside design and production of my own label melonbabywearlondon
  • For full service, design and digital agencies, SMEs, start-ups and individuals: creative strategy; brand identity; messaging strategy, TOV guidelines
  • Qual research: focus group moderation and analysis for big brand advertising and NPD: here, under Qual Research in Services


  • A broad range of wordy confections under Services:  headlines; manifestos; bios; web content; social ads; ad scripts; case studies; promotional materials; magazine articles; product copy; emails; newsletters; engagement pieces; prospectus copy; poems– you get the idea
  • Blog mumbojumbo and work in progress Books, on themes of emotional resilience: here, under Projects
  • 1995 Eng Lit M.A, 2:1, Edinburgh Uni: (“Shows you can apply yourself.” Dad)

The Combo

My services are a hybrid of both.

Sometimes it’s in an obvious way, where I do clipboard things with consumer insights and mission statements, then follow through to messaging.

Other times it’s latent, and I get stuck straight into the wordsmithing or concepting, always keeping the bigger picture in mind: words never operate in a vacuum.

I’m versatile, efficient, and cut straight to the heart of a brief.

Plus, I’m enthusiastic which, while annoying on a personal level, is a bonus for clients.

To see how I can annoy you, DROP ME A LINE.